The aim of a landing page is to encourage users to complete an action and to generate leads. In order for this to work, it has to look engaging, provide value-added content and have an intuitive layout through:
Mobile-friendliness – the page has to look good on any device
A social share button – this helps make your site more visible on social media
Web design – successful landing pages are attractive and user-friendly
Tracking tool – so you can enhance the site’s performance
Call to action – integrate a button and/or contact form to animate visitors
Email marketing software – automatic lead capture makes work processes easier
A/B testing – compare different website versions to build the best possible landing page
1
The headline is the first thing users will see when they click on your landing page. The more compelling it is, the more likely visitors are to read on.
2
Photos and images can make all the difference to your landing page and are a great way to optimise it. They add value to the content and often express more than plain text can.
3
Stand out from the competition and convince visitors that they should choose you over other businesses. You can do this by highlighting your unique selling points (USPs).
4
Adding ratings and reviews to your landing page is the best way to show customer satisfaction and convince visitors that you’re the right company for them.
5
Keep your texts short but sweet. As long as all the important information is included, that’s all that matters. Long blocks of text will only discourage the reader.
6
An eye-catching button with a short CTA will encourage visitors to complete an action, like buying a product or entering their data.
When you build your landing page, the design should match your company’s aesthetic and your taste. For inspiration, check out our landing page templates that can easily be tailored to meet your needs.
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A landing page is part of a website, and its goal is to convert visitors into regular customers. This works by encouraging visitors to carry out actions such as purchasing or downloading products or services. Therefore, a successful landing page’s design is one that quickly gets to the point, looks appealing, and incorporates a call to action.
The best structure includes a compelling headline, followed by a visually appealing hero shot (and additional images if needed) and then text advertising your product or service. Include positive customer feedback to impress potential new customers. The call to action (CTA) is essential and should be placed in an optimal location. Check out examples of landing pages from other companies and get inspired.
There are three possible options when building your own landing page:
Website builder
The easiest method is to use a website/landing page builder that offers a selection of templates. Choose a suitable landing page template and create the landing page while bearing in mind the six steps mentioned above.
Content Management System (CMS)
Another option is to make use of a content management system such as WordPress. There is a wide range of themes to choose from as well as numerous additional functions in the form of plugins. It’s also possible to integrate a shop.
Shop system
The last option is a shop system, which is usually used to create your own online shop. However, these systems can also be used as landing page creators via a plugin or via the backend.
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