You can easily reach so many customers on Facebook, Instagram, X, and LinkedIn. Why would you put in the time and effort to create your own website too?
Here are some of the reasons why having a website still makes sense.
Five reasons for having your own website
1
You can create a custom design
Creating your own website gives you more design freedom. You get to decide how your homepage and all other pages look. You can adapt your web presence to your brand. This gives your business the perfect foundation online, and makes it more recognisable.
2
You get more space
Social media platforms have their own requirements for how your content can be displayed. X relies on short messages, Instagram on pictures and videos. On your own website, you have all the space and options you need. Combine your blog articles with photos, add persuasive product descriptions, or showcase your company in a video.
3
Customers can easily find information
If you offer different information on different platforms, you can extend your reach. But most users won’t find all the information about your company this way. Content on social media also quickly disappears from the timeline of your target group. On your website, you can compile all important information. Your website also brings together all communication channels you can be reached on.
4
You’ll be more visible
Having your own website makes it possible for users to find you on Google and other search engines. Well-prepared content and a good structure enable your target group to easily find the right content. And not just when they search directly for your company – optimise your website for the search terms that your target group uses to make your products and services more visible.
5
Even beginners can create a website. By using a content management system (CMS) like WordPress, you can get great results without any web design skills. Handy, free extensions and design templates are a big help.
IONOS also offers dedicated WordPress solutions. These give you everything you need to create your own WordPress site. The setup wizard helps you get started quickly, and our customer support team is here to answer your questions. All you have to do is use your creativity.
Use your website as a central content hub
So yes, having your own website is still important. It‘s the foundation of your online presence. But you shouldn't miss out on other channels – being active on social media is crucial too. Using both is the best way to succeed.
Coordinate your activities on different platforms and take your website as the starting point. For example, you could publish a new article on your blog, inform people about it on different social media channels and send out a newsletter about the new article.
Your website becomes the starting point for different marketing channels:
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Social media
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Newsletters
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Podcasts
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YouTube
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Guest contributions
Get special features for eCommerce
Nowadays, you don't necessarily need your own online store to sell your products. You can also offer goods to a large audience on platforms like Amazon or Etsy. Amazon makes online trading particularly easy with its logistics services. But that doesn't mean you shouldn’t have your own website.
Even if you sell via another platform, you can use your own website to present your company and your products or services. This strengthens trust in your brand. You can always think about offering your own online store too, even alongside your presence on other platforms. After all, when selling through your own store, you save yourself the commission.
Setting up a professional online store is easier than you might think. With WooCommerce Hosting from IONOS, you can set up your own store based on WordPress with just a few clicks.
