Help Centre
Home Online Marketing Email Marketing

Creating registration forms in Email Marketing and adding to website

Valid for IONOS Email Marketing

Interested parties can sign up for email campaigns independently via a registration form on your website. IONOS Email Marketing supports you with customised HTML code that can easily insert on your website. Registration is carried out in compliance with data protection regulations using the double opt-in procedure. This article explains how to do this.

Double opt-in explained

The double opt-in procedure ensures data protection compliance by requiring a two-step verification process, which begins with entering an email address on the website and is followed by an additional confirmation of the registration. Only after the second confirmation does the registered address become active in email marketing and receive campaign emails.

Create registration form

  • Log in to your IONOS account.
  • Click on the tile Menu > Online Marketing > Email Marketing. The IONOS Email Marketing opens.
  • In the menu on the left-hand side of the screen, click on Settings > Registration process.
  • Select the language for the registration form.
  • Click on Customise to change the appearance and content of your registration form.
  • Under Standard lists , specify which of your contact lists incoming registrations should be saved to.

The code for your registration form is now ready.

Note

Insert a link to your website's privacy policy in the registration form. You can find more information on the topic of privacy policy in the IONOS Digital Guide "Getting a privacy policy for your website".

Integrate registration forms into your MyWebsite Now

An HTML module is available in MyWebsite Now that you can use to integrate the code for your registration form directly into your website.

The Help Centre article "Using HTML and JavaScript" explains how to do this and what requirements must be met

Content