Viewing reports and statistics for Google Ads Management Service
Please use the “Print” function at the bottom of the page to create a PDF.
Valid for IONOS Google Ads Management Service
The success of your IONOS Google Ads Management Service can be determined using analyses. This article explains which key figures are determined and how to retrieve them.
Opening reports and statistics
- Log in to your IONOS account.
- In the title bar, select Menu > Online Marketing > Google Ads Management Service: Open > Evaluation .
- If necessary, change the evaluation period by clicking in the line with the start and end date. The current month is displayed by default.
Performance evaluation
The performance evaluation shows how the most important key figures in your Google Ads Management Service have developed:
- Clicks
- Impressions
- Click rate
- Costs
- CPC (cost per click)
Displayed data can be exported in CSV format.
Keyword analysis
This analysis shows how your keywords have performed. The following information is available for each keyword:
- Clicks
- Impressions
- Click rate (%)
- CPC (£)
- Costs (£)
Campaign report
In addition to viewing your reports in your Google Ads Management Service account, they can also be sent to you monthly by email as a PDF. Please note this needs to be activated in the Monthly campaign report field. You can access older reports via the button Download Archived PDF Reports.