Andrii OrlovShutterstockWhen you want to run a successful web business there’s no way of getting around Google and search engine optimisation or SEO for short. Once a secret marketing practice, there are now plenty of useful SEO tools available to guide beginners in finding and adding keywords and…
Responsive search ads optimise the placement of Google ads and improve the size of your reach, click rate and conversions. When creating an ad, they offer more elements to show different headlines and descriptions. Responsive search ads use Google Machine Learning and successful…
Smart bidding is useful to avoid wasting time on manually creating and managing advertising campaigns and Google Ad bidding strategies. Automated bidding strategies for Google Ads promise better conversions and optimised conversion values through machine learning. Read on to find…
There are well over one billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a well-thought-out strategy and a lot of patience. But solid online marketing efforts can give a website the desired reach. From SEM, to display, to mobile:…
Google Shopping is one of the most successful online sales platforms around. The products advertised are displayed as ads above the search results. Wondering how to set up Google Shopping for your product? Or perhaps what a good Google Shopping Product Feed looks like and how to…
Starting your first online marketing campaign is a serious challenge. Alongside e-mail marketing and search engine optimisation (SEO), display advertising is a key component of any good online marketing plan. When it comes to running your first Google AdWords campaign, you’ll…
The success of a Google Ads campaign doesn’t rest solely on the size of a budget. There are plenty of tools and tricks to help you achieve promising results with a relatively low click cost, provided you take the time to maintain your campaign regularly. Read on to find out just…
In order to advertise in search engines, most businesses will use Google AdWords. There can be no denying that both SEA and SEO efforts are always geared towards the market leader Google. However, for a healthy marketing mix it also makes sense to look at some Google AdWords…
Google Ads is the most popular advertising platform for search engine displays. It also offers a portal to advertising space on various third-party sites through the Google Display Network. But how does Google Ads actually work? How much does Google Ads cost? And how can Google…
If you only base your web project on your own marketing ideas, you run the risk of prioritising the wrong issues or losing sight of important tasks. To adapt your own campaign in terms of search engine optimisation and advertising, you need to carry out a selective competitor…
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