The standard web address of a basic Shopify project isn’t ideal for marketing. Instead of the cryptic combination of numbers and letters via the Shopify subdomain, you can easily register your own domain for Shopify and set it as the default address. But where do you get your own…
For many brands and retailers, an online store is essential. If you’re thinking about setting up your own e-commerce website, one of your first questions will no doubt be: how much does it cost to build an e-commerce website? The trouble is, it depends. Prices range from a few…
Selling products and services online is easier than ever before. However, the opposite is true of choosing the right shop system. With an almost endless range of professional ecommerce software available, how do you know which product best meets your requirements? Our comparison…
vetreShutterstockIf you want to diversify your web content but aren’t sure if these changes will align with your current website structure, there are a few options you can choose from. You can create a new domain/website or export content to a subdirectory or subdomain. Find out which method is…
Vintage clothing can be found in many places. You can find wonderful pieces of fashion’s past at markets, charity shops and even in your own wardrobe. However, making money selling vintage treasures is not as simple as it seems. The clothes need to be presented, stored, and…
G-Stock StudioShutterstockHandmade tables or bespoke seats? Being successful in the furniture business requires differentiating yourself from the big furniture shops. In our article, we’ll talk about how to stand out from the crowd, which markets and target groups are the most profitable and how to…
If you work in marketing, you will come across target audiences. They are helpful in making messaging clearer as well as making marketing campaigns and businesses more successful. So what exactly are target audiences, what do they mean for your business and what characteristics…
MIND AND IShutterstockWith online shopping becoming ever more popular and convenient, more and more industries are flourishing in the world of e-commerce. This is partly due to the fact that it’s easier than ever before to build and run a professional web store. But what are most important things to…
When you use an NFT platform, you have to pay fees for adding a blockchain and for each transaction. Some marketplaces are also only available to those who have been invited. By creating your own NFT marketplace, you can avoid such restrictions and costs. In this article, we’ll…
An inbox full of spam is enough to grind anyone’s gears. Too many marketers try to worm their way into the inboxes of potential customers without seeking permission. The double opt in process is used in the UK to try to combat spam. To ensure you don’t drive any customers away or…
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