Smart bidding is useful to avoid wasting time on manually creating and managing advertising campaigns and Google Ad bidding strategies. Automated bidding strategies for Google Ads promise better conversions and optimised conversion values through machine learning. Read on to find…
Robert KneschkeShutterstockAdding Google Analytics to WordPress helps you to collect useful information about visitors to your website. This way, you can better pin down your target audience and tailor your marketing strategies to them. Here, we’ll show you how you can add Google Analytics to your…
metamorworksshutterstockGoogle Analytics offers several ways to associate website visits with specific sources. One of these is the UTM parameters that you attach to the links of your campaign and then evaluate in Google Analytics. We explain which UTM parameters are available and how you can create the…
What is predictive analytics? The subsection of big data analysis has similarities to data mining. But what exactly is the difference and how does predictive analysis actually work? We provide the answers on this method of data analysis, show you what it is used for, and what…
For decades now, cookies have been the principle tool used by web analysts to collect user data. These cookies are used to monitor the performance of websites or ads and to optimise pages for customers. But many users have since caught on to this questionable method of data…
Marketing experts know that individually placed advertisements rarely get customers to carry out desired actions. In order to become a paying customer, consumers need to encounter the product, brand, or company they’re being advertised to at different locations and at different…
Throughout the internet, users leave behind digital footprints: whether it’s while browsing your favourite sites, taking a look at different products or offers, or even just googling an address. With the help of analyses and algorithms, data-driven marketing makes it possible to…
Which parts of my site are the most effective? How do my customers navigate from A to B? How do visitors find my site, and what makes them leave again? For all these questions and more, web analytics can provide the answers. Web analysis tools such as Google Analytics use…
Elena KharichkinaShutterstockThe AIDA model has been around for more than one hundred years and illustrates the basic knowledge of advertising research. The schematic representation of the purchasing decision-making process is in four successive phases and is reduced to show the essential steps. Some see…
Google is the search engine of choice for an overwhelming majority of internet users around the world. Around 3 billion user requests are answered each day by the market leader. This is partially thanks to a self-learning AI system known as RankBrain. Normally, Google lays low…
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