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JirsakShutterstockSince the end of 2016, Google’s Keyword Planner has been limited in its use. Instead of exact values for the search volume of checked keywords, users of the free version now only receive approximate range values, which are particularly uninformative for keywords with low search…
Hluboki DzianisShutterstockEven if you focus on in-store sales rather than selling online, online marketing is still essential. Many people use the internet to find nearby places to shop. If your business isn’t showing up prominently in local search results, you could be missing out on potential customers.…
Google helps users to find exactly what they are looking for online. Every website owner should optimise their site in order to be placed as high up as possible in the search results. SEO is beneficial to the reader and customer as well as the search engine itself. Optimising is…
In addition to Google’s search engine, services like Gmail, Google Maps, and the Google Chrome browser are standard applications for many users. To access these services and their full functionality, an active Google account is required. But how can you delete a Google Account if…
Voice search for search engines is becoming increasingly important and so is SEO. Changes in user behaviour and the first adjustments to search algorithms are already visible. Future-oriented SEO therefore starts with voice search. Get to know the most important voice assistants,…
If you want your website to gain ground on the international stage, it’s crucial to offer your content in a range of languages. To make sure the different versions are just as good as the original, you’ll need more than basic translations though. With proper SEO measures in…
When certain website content is used multiple times, it’s not always due to carelessness, but could actually be intentional. International websites or online shops, for example, display lots of similar content. To ensure that search engines don’t classify this as duplicate…
Search engine optimisation is an important component for a successful website, because without SEO your site is less likely to be displayed by Google and other search engines. However, the many SEO terms can be confusing, especially at the beginning. We’ve put together an SEO…
To offer a website in several languages is a challenge in every respect. As well as translating the content and preparing it, other aspects such as networking and optimising the different versions for search engines need to be taken into account. To ensure that your efforts are…
If you want to integrate Google Maps or Google Maps features into your website, apps, or other programs, you need a Google Maps API key. With this, Google Maps recognises authorised access and ensures error-free data exchange between the client and API server. We’ll show you how…