Famous influencers have a large reach and a direct effect on their followers. They can often influence their opinions and change their consumption habits. That’s why more and more businesses are turning to influencer marketing. Keep reading to find out what an influencer is and…
Invitations to dinner parties; updates about work; a trip with the uni’s football team: if you’re not using WhatsApp, you run the risk of missing out on important information. But it does have its disadvantages too: the main one being that WhatsApp shares user data with its…
PowerUpShutterstockApplications on the web need interfaces in order to exchange data. If you run a web project yourself and want to grant other programs access to certain data sets, an API (application programming interface) like this is essential. Established concepts such as REST or SOAP are…
If you believe Facebook’s statistics, then users who regularly use the like button have more than twice the amount of friends as typical Facebook users. They also click on around 5 times as many external links. In order to reach such active users, it’s recommendable that…
Increasing cybercrime is making itself felt on social networks. Social media sites such as Facebook are integrated into everyday private and professional life and offer an ideal target for attack due to the large amount of personal data. Here’s what to do if your Facebook account…
Social media brings millions of people together from around the world. They chat, send pictures and videos, and share information with each other. Companies like to use these platforms to extend their reach, but the more popular a network is, the more likely it is for dangers to…
Hashtags – keywords for social media posts – bundle content together and enable internet users to take part in public discussions with their own posts on various topics. Hashtags are relevant when it comes to social media marketing. By adding keywords to posts, it enables you to…
Facebook's messaging function has long become indispensable as a means for many people to keep in touch with friends and colleagues – even on the move. Using Facebook Messenger app on your phone tends to use up a lot of battery power and internet data. Fortunately, there are good…
Abstruse theories about epidemics and politicians or personal insults against individuals: online things can quickly turn hurtful. Some users deliberately engage in what is known as trolling. Read on to find out what the goals of online bullies are, how you can recognise a…
Chat slang has gained momentum since the dawn of the internet. Texting abbreviations and acronyms allow users to keep communication fast-paced and easy. But for anyone who isn’t familiar with text message abbreviations, reading a message from a friend or family member can become…
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