marekuliaszShutterstockThe website footer is the visual conclusion of a webpage. In the footer, important, legally relevant information is summarised as links. By carefully selecting the content of the footer, you can improve a webpage’s usability, user engagement, and SEO status. So, what should a…
Roman SeliutinShutterstockTracking pixels are powerful tools for capturing user behaviour in a simple yet effective way, making them valuable for online marketing. These tiny, invisible graphics are easy to integrate and run quietly in the background with minimal resource usage. However, to ensure GDPR…
Timofey ManzyukShutterstockIn the early years, digital text representation was primarily geared toward the English language. Now, people exchange information across language and country borders. This change required the creation of a unified structure for exchanging characters from all alphabets. This goal…
alice-photoShutterstockMost users have probably visited a mobile site that began with ‘m’. Or perhaps you’ve landed on an English-language page with a preceding ‘en’. In both cases, you accessed a subdomain. But what is a subdomain, and when does it make sense to use one? We’ll explain when subdomains…
Watchara RitjanshutterstockWeb crawlers roam through the internet like digital spiders, searching for web content, collecting data, and storing it in databases. And web crawlers are indispensable online. But how do they work, and what types of crawlers are there? We answer these questions—and also reveal…
metamorworksshutterstockGoogle Analytics offers various ways to attribute website visits to specific sources. One of them is UTM parameters, which you append to your campaign links and then evaluate in Google Analytics. We explain how google UTM tracking works, what UTM parameters exist, and how to…
ASAG StudioShutterstockUTF-8 is a character encoding under Unicode that aims to encompass all modern languages for data processing. What exactly does ‘UTF-8’ mean? And what is special about UTF-8 in the Unicode character set? Here you’ll learn about the structure of the coding and which bytes are…
Dominik BruhnShutterstockWYSIWYG – this unusual string of letters has become the standard for most editing programs. Many users can hardly imagine working without the ‘What You See Is What You Get’ principle. Yet especially when it comes to HTML editors, there are alternative approaches and differing…
ronstikShutterstockNowadays, there’s no shortage of tools for building a website. While website builders and content management systems remain popular choices, they’re often overly complex and resource-intensive. Static site generators—the foundation of so-called Jamstacks—are becoming increasingly…
nednapaShutterstockWhat is RankBrain? Since 2016, Google has used the self-learning AI system to interpret search queries more accurately and efficiently. RankBrain helps the search engine better understand user intent—even with unfamiliar or ambiguous keywords. In this article, we explain how…