In e-mail marketing, KPIs (Key Performance Indicators) are extremely important for analysing campaigns. Various indicators can help you to determine the final success rate of your marketing activities. But how exactly can you measure metrics like a newsletter’s conversion rate,…
Metadata is generated by many applications in the digital world. If this data is collected and analysed en masse, it poses a serious risk to privacy. But metadata doesn’t have to be dangerous. The term is broad and encompasses a lot of useful techniques. In this article we’ll…
Managing files and folder on Android devices can quickly become a tedious affair. One the one hand, the integrated file manager app (only since Android 6.0 “Marshmallow”) is well hidden in the settings of the operating system, and on the other hand, it only has the basic…
In the digital age, it’s normal for data from small and medium-sized companies to grow to unmanageable amounts. Data mining tools are used to extract desired information from data sets. These extract recurring patterns from the data and make them available to marketers and…
Robert KneschkeShutterstockQR code tracking provides important information about your product sales. Thanks to real-time tracking, dynamic QR codes let you track where and how often your product has been sold. Other important data includes scan time, demographics, devices used, and total number of scans.…
Log files contain a range of information on system processes, programs, and services. Whether it’s an operating system, database, or antivirus software: all of this information on relevant processes is stored in each respective log file. This enables extensive data recovery and…
Tracking pixels are highly efficient data collectors that document user behaviour and provide valuable information for online marketing. The tiny graphics can be easily implemented and act inconspicuously and without using many resources in the background. Nevertheless, there are…
metamorworksshutterstockGoogle Analytics offers several ways to associate website visits with specific sources. One of these is the UTM parameters that you attach to the links of your campaign and then evaluate in Google Analytics. We explain which UTM parameters are available and how you can create the…
Image to text converters allow you to read texts from photos or analogue documents and then process them further. Here you will learn how text recognition software works, for what purposes it is best suited, which OCR software is available and what advantages and limitations you…
Vintage ToneShutterstockTargeting is the magic word for online marketing. Advertising and online commerce are as global as the internet. In this vast content universe, you will find many potential customers. But widely spread marketing campaigns are expensive and often fail to make a direct impact on…
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