CRM

5 interesting online survey tools compared

5 interesting online survey tools compared

When it comes to asking customers and site visitors for feedback, there’s a wide range of free online survey tools at your disposal. These can support you in creating surveys, sending them to your target market, and analysing your results at the end. But which application is the…

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Getting customer feedback with online surveys

Getting customer feedback with online surveys

Surveys present a common method for regularly inspecting the satisfaction of your customers, receiving feedback, or obtaining general input and opinions to different topics. Online surveys are becoming more and more popular and can be flexibly implemented. But what should you…

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What is CRM? Meaning, approaches, and tools

What is CRM? Meaning, approaches, and tools

CRM (customer relationship management) is an important building block for ensuring long-term, healthy customer relationships. The strategic approach to recording and analysing customer behaviour provides important insights for a wide range of business areas such as marketing,…

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What is the customer lifecycle in marketing?

What is the customer lifecycle in marketing?

The customer lifecycle plays an important role for companies when it come to their marketing plans. The detailed insights into the business relationships with customers are often invaluable, especially for customer relationship management (CRM). What exactly is the customer…

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The top 5 WordPress CRM plugins compared

The top 5 WordPress CRM plugins compared

With the right WordPress CRM plugin, it’s easy to maintain your customer databases, interact with your audiences and monitor activities. While there are plenty of tools available, not all of them are recommendable. Our article introduces you to the five best WordPress CRM…

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Recommendation systems in e-commerce

Recommendation systems in e-commerce

Admittedly, automated systems also make mistakes, but overall, it’s quite impressive that online shops can suggest products that users like. By streaming movies and series, the respective platforms are able to 'learn' the users’ tastes and then generate playlists automatically.…

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Live chat software – who should use this modern support model?

Live chat software – who should use this modern support model?

Live chat support is becoming an increasingly popular way of offering customer service for online businesses, and all you need is software and a code to get started. However, maintenance of a live chat service is expensive and time-consuming, so before you dive straight in, it’s…

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