Rawpixel.comShutterstockIf you want your marketing to be successful, you need a clearly defined target audience. Knowing who you want to reach helps you create clearer messages, choose more effective marketing activities and achieve better results. But what exactly is a target audience, what does it…
Feng YuShutterstockMarketing and advertising are often used interchangeably, but the terms have distinct meanings. Marketing encompasses a wide range of strategies, processes and activities designed to promote and sell a brand, product or service. Advertising, by contrast, is one specific area of…
ESB ProfessionalShutterstockWhat distinguishes good SEO texts from average website content and how do you actually write SEO articles for your website? We provide 11 tips on topics such as keyword optimisation, duplicate content, and internal links to show you how to customise your site content and optimise…
Rawpixel.comshutterstockPersuasive communication in advertising and marketing has the power to convince customers to buy or use a certain product or service. In our article, we’ll outline how effective persuasive communication appeals to the needs and interests of customers, and we’ll examine the…
StockEUShutterstockMany businesses use newsletter marketing as an important means for reaching their customers. A newsletter should offer value to the reader and not just be used as a cheap way of advertising. Stylish templates are appealing, but without relevant concepts and high-quality content a…
kozirskyShutterstockWe read online texts differently to how we read printed newspapers: Online, we quickly skim through the most important paragraphs, filter through the relevant information, and click on the next link. The requirements for a text are clear: information must be easily and quickly…
mrmohockshutterstockWhether you want to clarify a problem, make a dull tutorial into something fun, or have your product reach millions of people, creative and funny videos are the way to go. But what exactly is an explainer video, and what should you bear in mind when making one yourself? Here we…
VGstockstudioshutterstockPodcast listenership in the United Kingdom has been increasing each year and there were an estimated 15.6 million listeners in 2020. So if you’re planning to create a podcast, chances are it will get listed to by someone. There are many guides on how to make a podcast yourself.…
VGstockstudioShutterstockPodcasts have become one of the most popular forms of content. They are seen as being a convenient and multi-layered medium perfect for listening to on the go. It’s not only private individuals who use the format as an uncomplicated and effective platform for their ideas and…
BalanceFormCreativeShutterstockTargeted and intelligent advertising is the key to a company’s success – online as well as offline. In the ideal case, your own messages and content are so good that they will spread quickly, like a virus. Sometimes when advertising messages run under their own momentum, problems…