Olivier Le MoalShutterstockA website traffic checker quickly provides an overview of how many visitors a website attracts and how they get there. This is crucial for answering questions like: How successful is a site? Is a collaboration worthwhile? Especially in the context of competitive analysis, a…
Olivier Le MoalShutterstockAnyone who operates a website uses different strategies to attract visitors—through advertising, backlinks, or engaging content. Google Analytics helps determine whether these measures are effective by tracking user behaviour and presenting the results in clear reports. But what…
Venomous VectorShutterstockWhat exactly is happening on my site? Which path do users take to navigate from A to B? Where do the visitors come from and why do they leave? Web analytics answers all these questions. With sophisticated technology, web analysis tools like Google Analytics allow you to track…
GorodenkoffshutterstockData management is a key priority for business leaders. Today, few companies can operate without digital data processing. Invoices are created on computers, VAT returns are filed online, and legal requirements such as the UK GDPR and the Data Protection Act 2018 are growing.…
Roman SeliutinShutterstockTracking pixels are powerful tools for capturing user behaviour in a simple yet effective way, making them valuable for online marketing. These tiny, invisible graphics are easy to integrate and run quietly in the background with minimal resource usage. However, to ensure GDPR…
faithieShutterstockWhat is sentiment analysis? Sentiment analysis is a machine-based technique for detecting emotions and opinions in text. It examines written content to gauge people’s attitudes toward a particular product or brand. These insights can be used to tailor marketing campaigns better.…
metamorworksshutterstockGoogle Analytics offers various ways to attribute website visits to specific sources. One of them is UTM parameters, which you append to your campaign links and then evaluate in Google Analytics. We explain how google UTM tracking works, what UTM parameters exist, and how to…
Elena KharichkinaShutterstockThe AIDA model is fundamental knowledge in advertising effectiveness research. The schematic representation of the purchase decision process in four successive phases is seen by some as a brilliant reduction to the essentials. Others consider it an outdated simplification that…
BeauStockerShutterstockIn the online business, you can’t avoid various performance metrics to realistically evaluate your company’s success or failure. Not only in e-commerce but also in publishing, analysis tools are used to develop optimisation strategies based on diverse KPIs and to get the most out…
sdecoretShutterstockThere’s a growing number of tools enabling AI-driven data analysis. Artificial intelligence helps process and analyse even large, complex datasets efficiently. In this article, we’ll explain how artificial intelligence for data analysis works, the areas where it’s most impactful,…