sdecoretShutterstockServer-side tracking is a data collection method in digital marketing where user data is processed on the server of the website operator instead of in the end user’s browser. This allows various types of user interactions on a website such as clicks, page views, form entries and…
Pathfinding algorithms are used to find the shortest or most efficient path between two points. These algorithms have a wide range of applications, including controlling robots, planning supply chains, and directing goods and data packets. Read on to find out the fundamental…
optimarcShutterstockExcel shortcuts enable you to carry out your work a lot faster, but you first have to learn them. We present you with 30 useful Excel key combinations that faciliate your daily work. From navigation, to inserting cells, to calculating totals. If there isn’t already a shortcut for…
In the digital age, it’s normal for data from small and medium-sized companies to grow to unmanageable amounts. Data mining tools are used to extract desired information from data sets. These extract recurring patterns from the data and make them available to marketers and…
Where there are problems, solutions are needed. Since computer programs do little but solve problems, they’re usually based on a predefined algorithm. This specifies a sequence of actions to perform certain actions or deliver results. One example is the algorithm in search…
Eye tracking technology has been studied for a long time. However, in the framework of research and the optimisation of user experiences, it has taken on a new role. There is no other method that delivers such varied and precise data for conducting research on a person’s eye…
Log files contain a range of information on system processes, programs, and services. Whether it’s an operating system, database, or antivirus software: all of this information on relevant processes is stored in each respective log file. This enables extensive data recovery and…
sakkmesterkeshutterstockWhen we shop online, book holidays, and search for gift ideas, we hardly give a second thought to the fact that each search entry leaves behind a trail of our identity. Busy web bots are never far behind and sweep up this information. The result of all of this is Big Data:…
Whether you’re drafting emails, blog posts, articles, or other texts, you’ll want to make a good impression with your writing. And correct grammar matters. However, spelling errors can creep in and are easily overlooked. Luckily there are plenty of handy grammar checkers…
Website operators pull out all the stops to try and guide visitors to their sites, through advertisements, links, or simply high-quality content. To measure the impact of different measures, Google Analytics tracks the behavior of site visitors and sums it up in detailed…
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