How to create a YouTube channel

Creating your YouTube channel is a matter of a few clicks, but the end result offers enormous advantages, especially from a marketing perspective. Creative videos and enticing content have the potential to reach millions of viewers. Unique YouTube channels appeal to fans and like-minded people, customers, and business partners. Whether for personal or business use, if you’re already thinking of creating a YouTube channel, don’t hesitate. Setting up your YouTube channel is easy as 1-2-3 with our step-by-step instructions.

1. Sign up for a Google account if you don’t already have one.
2. Sign in to YouTube with your Google account.
3. Click on your profile icon in the upper right corner and select ‘Create a channel’.
4. Select an appropriate name for your YouTube channel.
5. Finish the setup by clicking on ‘Create a channel’.
6. You’ll be automatically redirected to your new YouTube channel, which you can customise as desired.

It doesn’t take much to set up your YouTube channel. Since the video platform is owned by Google, all you require is a Google account. Once logged in, you can create your own channel in just a few steps.

Want to create multiple channels to manage different brands or topics? No problem!

To create an additional channel, click on ‘Settings’ (gear icon) in the left sidebar at the very bottom.

Select ‘Create a new channel’ to set up one or more additional channels.

Keep the following design aspects in mind when setting up your YouTube channel:

1. Coherent channel image (banner): The channel image, also called channel banner, sits at the top of your channel page. It’s the first thing users see and should offer a sense of your channel. Coherent colours, consistent fonts, and a format optimised for conversions are especially important. Try to include your brand or company name in the banner and stick to a consistent design.
2. Appealing channel icon: The channel icon is your channel's profile image and usually the first touchpoint between users and your channel. Optimise the image in terms of size and format for a more distinctive design.
3. Clear channel description: The description sums up what your channel stands for and what users can expect. It’s best to add an engaging, relevant description to define your channel as clearly as possible.

The numbers speak for themselves. Every month, YouTube records almost 2 billion registered users – a trend that’s rising. In the third quarter of 2020, YouTube had roughly a 80 percent penetration rate in the UK, surpassing Facebook, WhatsApp, Instagram, and Twitter by number of active users. Companies, artists, and influencers have long recognised YouTube's market potential.

A personal channel lets you publish content for free to potentially reach a huge audience. Moreover, you can monetise your content on YouTube, extend the reach of your brand identity, and engage new audiences through exceptional advertising campaigns.