Voice search for search engines is becoming increasingly important and so is SEO. Changes in user behaviour and the first adjustments to search algorithms are already visible. Future-oriented SEO therefore starts with voice search. Get to know the most important voice assistants,…
If you want your website to gain ground on the international stage, it’s crucial to offer your content in a range of languages. To make sure the different versions are just as good as the original, you’ll need more than basic translations though. With proper SEO measures in…
ESB ProfessionalShutterstockWhat distinguishes good SEO texts from average website content and how do you actually write SEO articles for your website? We provide 11 tips on topics such as keyword optimisation, duplicate content, and internal links to show you how to customise your site content and optimise…
When certain website content is used multiple times, it’s not always due to carelessness, but could actually be intentional. International websites or online shops, for example, display lots of similar content. To ensure that search engines don’t classify this as duplicate…
Search engine optimisation is an important component for a successful website, because without SEO your site is less likely to be displayed by Google and other search engines. However, the many SEO terms can be confusing, especially at the beginning. We’ve put together an SEO…
To offer a website in several languages is a challenge in every respect. As well as translating the content and preparing it, other aspects such as networking and optimising the different versions for search engines need to be taken into account. To ensure that your efforts are…
Andrii OrlovShutterstockWhen you want to run a successful web business there’s no way of getting around Google and search engine optimisation or SEO for short. Once a secret marketing practice, there are now plenty of useful SEO tools available to guide beginners in finding and adding keywords and…
Andrii OrlovShutterstockAI SEO is a type of search engine optimisation that uses AI-based tools. These tools make use of the strengths of artificial intelligence and help website operators optimise their sites for Google and other search engines. Which areas can AI SEO give the most support in? And…
What does Google know about me? Because billions of people use YouTube, Gmail, Google Maps, and Search every day, the answer is ‘quite a lot’. Google collects and analyses tons of user data to hone their adverts. But what exactly does Google know about you, specifically? This…
Marketing vs advertising – what is really the difference? The two words are often used interchangeably, but they actually mean different things. Marketing includes a variety of areas and processes that all aim to promote and sell a product or service. Advertising, on the other…
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