The best webinar platforms compared

Webinars are a low-cost option for talks and seminars, and can be set up independent of time and location. To create a webinar, all you need is a computer and webinar software. Learn what your options are and what’s important when choosing the best webinar tool for your needs.

How do I choose the right webinar software?

If you’re just starting out with your search for the perfect webinar software, you’ll find an overwhelming assortment of webinar platforms available online. These typically differ both in price and range of functions. Before you jump at the first one, ask yourself the following questions to determine your basic requirements for a program:

  • Will you be transmitting webinars live?
  • How many participants do you plan on hosting?
  • How long will your webinars be?
  • Which functions are a requirement for you? Common examples include whiteboards, screencasts, chat functionality, or virtual backgrounds.
  • Do you value branding functionalities that let you individually tailor your webinars?
  • Will you need analysis and feedback tools?
  • Will you be offering your webinars for free or is an integrated payment system a requirement for you?
  • What’s your budget for webinar software?

Generally, you can implement webinars using video conferencing software. However, with these solutions, the number of participants is usually severely limited and important functions that make a webinar successful tend to be missing.

Fact

The term “webinar” is a registered trademark. If you want to offer an online seminar on the internet using the term as a part of your trademark, you should consider marketing it under a different name. Alternatives would be “web seminar” or “online seminar”, for example. Though there is no risk when using “webinar” as a generic term.

First off, no single webinar software works for everyone. Every tool has its strengths and weaknesses. Finding the best webinar platform depends on your individual requirements and needs. Below, we introduce seven of the most popular webinar providers and compare them. The information contained in our comparison is from February 2023.

ClickMeeting: Flexible pricing plans depending on number of participants

ClickMeeting is a browser-based webinar software that doesn’t require installation. Starting from £20 a month, you can get access to a range of functions, like desktop sharing, a whiteboard, survey tools, voting, as well as a real-time chat translator. The actual price is based on the number of webinar participants. This means, you only pay for the package that you actually use. The option for on-demand webinars is included in the Automated package (starting at £30).

website-clickmeeting.png
Pricing for ClickMeeting is based on the number of participants in your webinar.

The expansive branding functions will be of interest to companies, allowing them to integrate their logo and corporate identity as part of the webinar background. You can also offer your webinar for a fee. For this purpose, the software provides links to payment service providers such as PayPal. Google Analytics and other webinar and participant statistics can also be integrated to evaluate and optimise webinars.

A disadvantage of ClickMeeting is that it strongly limits the storage space of recorded webinars. This means you can only save between 6 and 10 hours of recorded material, depending on your pricing plan.

Advantages Disadvantages
Flexible packages based on participant numbers Only payable with credit card
Compatible with Windows, macOS, Linux Max. 10 hours of recording
30-day free test version
Up to 1,000 participants possible
Live and on-demand webinars
Branding functions

GoToWebinar: The webinar software for businesses

With the webinar software GoToWebinar, the makers behind GoToMeeting have directed their attention specifically at businesses. Prices start at £39 per month for up to 250 webinar participants. However, only the basic features are included in the lite version. To record or brand your session, you’ll need the standard version.

website-goto-webinar.png
GoToWebinar orients itself around the requirements of businesses.

Thanks to its integrated payment system, you can conduct paid webinars without additional software. GoToStage access lets users watch on-demand webinars at any time and share their live content. The webinar software provides excellent features such as interactive quick surveys, user-defined answers to questions, and automatic playbacks to simulate live events using prerecorded video.

Advantages Disadvantages
Compatible with Windows, macOS, Linux Too complex for individuals
7-day free test version Payments only in USD
Up to 1,000 participants possible, and up to 5,000 with the Enterprise plan No live function
Expansive analysis tools
Live simulation
Branding functions

Demio: All-in-one webinar provider for businesses

Starting at around £49 a month, the all-in-one webinar solution from Demio is perfect for small businesses and entrepreneurs who are just starting out with webinars. With features like live webinars, scheduled series events, and hybrids of live-streaming webinars and pre-recorded videos, Demio ticks a lot of boxes. Organisers can host events on autopilot with pre-recorded presentations and improve their lead generation. Beyond this, the browser-based webinar software is easily accessible with just one click and features a minimalist look and an intuitive user experience.

website-demio.png
The webinar provider Demio is designed to improve lead generation and business growth.

What makes Demio stand out is not only its high-definition live-streaming quality, but also its in-depth analytics, which allow you to check when attendees join or leave a webinar.

Advantages Disadvantages
Browser-based and attendance in just one click Branding function available only in more expensive package
14-day free trial for up to 20 attendees Starter plan does not include automated events and custom form fields
Interactive polls with stats
Easy download and sharing of recordings
Integrated marketing apps
Analytics to further improve webinars

Webinaris: Automated webinar software

The webinar provider Webinaris specialises in automated webinars. While live webinars aren’t possible with this software, its range of extensive functions, which include automated chat and fictitious participant lists, make it possible to simulate a broadcast in real-time. This automatisation means that you can offer recorded webinars on any number of dates and scale revenues.

website-webinaris.png
The webinar provider Webinaris specialises in automated webinars.

With its Rent my Webinar feature, you can make your webinars available to other providers, either at a cost or for free. You also have the option to publish successful webinars on your account. The only package available, however, is the Professional package, which will set you back around £82 each month. In return, you’ll have access to unlimited automated webinars and all functions included.

Advantages Disadvantages
No installation necessary No live streaming
Extensive automation functions
Live simulation
Many functions designed for sales, branding, and marketing
Rent my Webinar: License model

Zoom: Highly expandable and with many functions

Zoom Webinars has established itself as one of the most popular tools for online conferences. The clear and versatile meeting solution also offers a special add-on for webinars.

Since this is an additional service to the actual software, you need a Zoom One license. This costs £119.90 per year and user. The monthly licensing fee for the webinar extension is available on request. But then you also have access to extensive functions such as chats, surveys or quizzes. At the same time, 100 people can interactively participate in a webinar via Zoom. 49 of them are even displayed on a single screen.

website-zoom-webinars.png
Zoom offers a suitable add-on for webinars for up to 10,000 participants.

Branding options and analytics are available with Zoom. Additionally, you can integrate the webinars with other software such as a CRM Tool. Monetisation options are also available, making it easy to offer fee-based online courses and professional training programs. .

Advantages Disadvantages
Branding functions Recurring data security issues
Integrated analysis tools
Monetisation via PayPal or credit card
Add-ons to boost performance

WebinarJam: Create custom and interactive webinars

With the webinar software WebinarJam, you can create individualised and branded invitations and webinars thanks to an integrated page builder. Countless templates make building professional and mobile-friendly pages a breeze.

website-webinarjam.png
The webinar platform WebinarJam specialises in interactive webinars.

This webinar provider is the right choice for you if you want to involve many participants in an interactive way. Up to 5,000 active participants can be added—five times as many as with similar webinar software tools. To keep this many participants engaged, the software lets you add up to six moderators. Depending on which package you select, every webinar is limited to either two, three or four hours.

Advantages Disadvantages
Integrated page builder Time-restricted
Up to 6 moderators and 5,000 interactive participants
Analysis tools
Email automatisation

LiveWebinar: Online courses on your website

LiveWebinar convinces due to the numerous customisation options. Simply adapt your webinars to your design. What’s particularly interesting is that the tool is designed to offer webinars using your own domain, which boosts your brand presence. However, this option is only included with the Enterprise package.

website-livewebinar.png
LiveWebinar is a great option for those who want to adapt webinars to their corporate design as much as possible.

In addition to branding options, the software includes most of the features other webinar tools offer, such as breakout rooms, a whiteboard and screen sharing. In addition to streaming via your own domain, you can also stream on social media. LiveWebinar also gives you the option to monetise online trainings.

Depending on the package you choose, between 5 and 1,000 people can participate in your webinars simultaneously. With a paid add-on, the size of your audience can be expanded.

Advantages Disadvantages
Branding features Many features only through paid extensions
Transfer to social media
Free basic version
Monetisation
Streaming via your own domain
Tip

Do you use webinar software to collaborate with colleagues or for internal staff training sessions? If so, choosing a Google Workspace solution from IONOS makes an excellent alternative to common webinar solutions. With our packages, you can optimise communication and collaborate on documents at the same time, no matter where you’re based.

All webinar software in comparison

To make your decision a little easier, we’ve prepared the table below to provide an overview of the top webinar platforms.

App available Price per month Number of participants Live function Payment system possible Special features
ClickMeeting Yes £20-229 10-1,000 Yes Yes Flexible plan, depending on number of participants
GoToWebinar Yes £39-399 100-3,000 Yes Yes Made for businesses
Demio Yes Around £49-135 50-500 Yes Yes Made for small businesses and entrepreneurs
Webinaris No Around £82 250 No Yes Ability to rent out webinars for marketing purposes with Rent my Webinar
Zoom Webinars Yes Price available on request 100 Yes Yes Modular system
WebinarJam Yes £32-315 100-5,000 Yes Yes Many active participants possible
LiveWebinar No £0-197 5–1,000 (+ per add-on) Yes Yes Streaming via your own domain

Updated: February 2023

Was this article helpful?
Page top