Olivier Le MoalShutterstockAnyone who operates a website uses different strategies to attract visitors—through advertising, backlinks, or engaging content. Google Analytics helps determine whether these measures are effective by tracking user behaviour and presenting the results in clear reports. But what…
son PhotoShutterstockHow many pages do users visit while on your website, and which link or search query brought them there? Answers to these questions can be found not only in tools like Google Analytics but also in the log files that your web server automatically creates. This guide outlines the…
Olivier Le MoalShutterstockA website traffic checker quickly provides an overview of how many visitors a website attracts and how they get there. This is crucial for answering questions like: How successful is a site? Is a collaboration worthwhile? Especially in the context of competitive analysis, a…
Oleksiy MarkShutterstockWhether splitting the bill at a restaurant, managing a shared household budget, or tracking expenses on holiday with friends, bill splitting apps help you share costs, calculate expenses, manage bills, and settle debts. These apps can significantly ease financial cooperation.…
Rawpixel.comShutterstockWhen it comes to online payments, customers prioritise security and convenience. They expect a fast process that meets data protection standards since sensitive information is involved. The Payment Services Directive 2 (PSD2), governing online payments in the EU since 2015, also…
Ground PictureShutterstockHow can you communicate effectively when colleagues can’t gather in one place for meetings? Video conferencing software allows you to conduct meetings, conferences, webinars, and one-on-one conversations despite the distance. But which is the right solution? There are various…
GaudiLabShutterstockAlternatives to the well-known Zoom platform now offer equally convenient solutions for modern video conferencing. Many of these tools already stand out with extensive features in their free versions. Since the start of the COVID-19 pandemic, providers have steadily expanded…
Perspective JetaShutterstockRecording a Zoom meeting is especially useful when participants can’t attend live or when content needs to be reviewed later. Whether for workshops, conferences, or interviews—Zoom’s recording feature lets you save, share, or archive meetings. In this dedicated article, we’ll…
zimmytwsShutterstockIf you no longer need a Microsoft account and wish to stop using Microsoft services like Outlook, Xbox Live, or OneDrive, you can delete your own Microsoft account in a few simple steps without complications. Our guide shows you how to delete your Microsoft account via browser…
landioShutterstockOCR programs allow you to read text from photos or analogue OCR programs allow you to read text from photos or analogue documents and then process it further. Here you can learn how text recognition software works, what purposes it is best suited for, the different OCR software…
There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.
From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and mid sized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).
The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimisation (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.