ChinnapongShutterstockGoogle Sheets is an increasingly popular alternative to Microsoft Excel—and it’s free. In this article, we’ll show you how to create spreadsheets in Google Sheets, explain what the benefits are and go over how such documents are structured. We’ve also provided a template so you…
Pivot tables in Google Sheets offer an effective method for organising extensive data sets and refining their presentation without altering the original table content. This article demonstrates how to create a pivot table in Google Sheets, using straightforward examples to…
Stock-AssoshutterstockIn bigger organisations like businesses and universities, it’s not unusual for several people to work on the same document. By tracking changes in Word, you can see who has made changes and when they were made, ensuring you always have a good overview of the document you are…
Hyphenation is the automated process of separating a word between lines to create more consistency in a block of text. Turning on hyphenation in Word makes your documents easier to read by preventing excessive line breaks and large gaps in text. We’ll show you how to activate…
On YouTube, they endorse beauty products. On Instagram, they highlight stylish detox drinks. Influencers are online trendsetters and have a huge influence on their fans. It’s no coincidence that you often find links to shops and brands under their posts. Companies specifically…
If you want your website to gain ground on the international stage, it’s crucial to offer your content in a range of languages. To make sure the different versions are just as good as the original, you’ll need more than basic translations though. With proper SEO measures in…
Excel ROUNDUP is one of the basic functions used for business, scientific and financial tasks. This function makes calculation results easier to read by removing decimal places that are considered unnecessary. Find out how to round up results in your Excel tables with this…
ESB ProfessionalShutterstockWhat distinguishes good SEO texts from average website content and how do you actually write SEO articles for your website? We provide 11 tips on topics such as keyword optimisation, duplicate content, and internal links to show you how to customise your site content and optimise…
When certain website content is used multiple times, it’s not always due to carelessness, but could actually be intentional. International websites or online shops, for example, display lots of similar content. To ensure that search engines don’t classify this as duplicate…
Invitations to dinner parties; updates about work; a trip with the uni’s football team: if you’re not using WhatsApp, you run the risk of missing out on important information. But it does have its disadvantages too: the main one being that WhatsApp shares user data with its…
There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.
From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and mid sized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).
The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimisation (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.
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