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When it comes to online payments, customers prioritise security and convenience. They expect a fast process that meets data protection standards since sensitive information is involved. The Payment Services Directive 2 (PSD2), governing online payments in the EU since 2015, also…
Venomous VectorShutterstockWhat exactly is happening on my site? Which path do users take to navigate from A to B? Where do the visitors come from and why do they leave? Web analytics answers all these questions. With sophisticated technology, web analysis tools like Google Analytics allow you to track…
Dropshipping is an e-commerce business model in which an online store sells products without having to store, package, or ship them itself. Instead, all order fulfilment is managed by a wholesaler or directly by the manufacturer. This article explains how this collaboration works…
Rawpixel.comShutterstockThe search engine giant Google determines what can be found on the internet and thus decides the success or failure of a web project. If you want to appear at the top of the results lists, you have to adhere to Google’s guidelines – and these are regularly changed by algorithm…
metamorworksShutterstockFlexible work models are hard to imagine without video conferences. Employees from different locations can now easily come together digitally for personal exchanges. Which software is recommended for video conferences? What important factors should you consider to make your video…
GorodenkoffshutterstockData management is a key priority for business leaders. Today, few companies can operate without digital data processing. Invoices are created on computers, VAT returns are filed online, and legal requirements such as the UK GDPR and the Data Protection Act 2018 are growing.…
Rawpixel.comShutterstockTraditional offline advertising is losing more and more importance. Many smaller businesses can particularly benefit from this because online marketing is perfectly suited for small businesses. Many online marketing strategies require no large budget and can be easily scaled.…
LoginShutterstockLaunch your website today and be number 1 in Google rankings tomorrow? That is what every website owner dreams of. However, achieving this goal is not so easy, because SEO is an effective and sustainable marketing method, but also one where results tend to take time. With…
Dean DrobotShutterstockURLs play a crucial role in how your content ranks in search results. Learn how to create SEO-optimised URLs that Google can easily recognise, crawl correctly, and rank well. With the right tips and best practices, you’ll improve your content’s visibility, drive more organic…
To set your web project up for success and ensure it’s easily discoverable through search engines, SEO strategies like keyword optimisation are key. By focusing on SEO content from the outset, you improve your chances of ranking highly. But why is search engine optimisation so…
There are many options and strategies for marketing content, products, and services online. In addition to traditional outlets (like banners or videos), e-commerce also lends itself particularly well to generating customer attention: methods like search engine, affiliate, and social media marketing are all part and parcel of a good online marketing mix. In our guide on the topic, we’ve compiled important information on the basics of online marketing and have also included plenty of expert-level tips.
From beginners to experienced professionals, this guide offers individuals of all competency levels relevant tips for successful online marketing. And online marketing basics are just as much a part of this guide as expert-level topics (‘Cloaking–an SEO blackout’ or ‘Canvas fingerprinting–web tracking without Cookies’). Readers looking to set up e-commerce platforms or become online marketers stand to gain a lot with this content. Small and mid sized companies aiming to enter the online market or expand their marketing skills will also find useful resources here (e.g. ‘Creating a business plan for your online store’, ‘8 tips for successful online store marketing’, or ‘Successful social media marketing’).
The articles are divided into four different subcategories. Under ‘Online sales’, you’ll find texts on how to construct and operate an online shop. In addition to the fundamentals of online marketing, there’s a lot of information on how to upgrade your web store located in this section. The subcategory, ‘Social media’ provides tips on how to win over customers and create campaigns within today’s conventional social media networks. Here, you can find out how to execute different strategies in varying levels of complexity. Under the keyword, ‘Social media marketing’, there are articles on search engine optimisation (SEO), search engine advertising (SEA) as well as useful online marketing tips for relevant tools and techniques. The fourth and final subcategory, ‘Web analytics’, covers different approaches and tools for gathering data on visitor behavior and how to create web statistics (e.g. with Google Analytics). IONOS’s Online Marketing Guide is a one-stop shop for clear and comprehensive information on online business and online marketing.