What is drip marketing?marekuliaszShutterstock

What is drip marketing?

We all receive a multitude of emails every day. Many emails seem to just randomly land in our inboxes and don’t exactly make us want to read them. Drip campaigns aim to gradually win the attention of users and get them interested in purchasing a product or service. Keep reading…

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How to create a creative email address

How to create a creative email address

A good email address is like a memorable brand or company name: It’s easy to understand, original and makes a lasting impression. It’s important to find the right balance between being creative and professional when it comes to thinking up a business email address. In this…

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How to write a goodbye email to coworkers and clients

How to write a goodbye email to coworkers and clients

With your goodbye email to co-workers and customers, you can demonstrate professionalism, show your sense of humour, and leave a good impression. Read our tips on choosing the appropriate tone, recipients, and timing for your message, and learn what you should and shouldn’t say…

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How to Write a Professional Email: Tips & best practicesRawpixel.comShutterstock

How to Write a Professional Email: Tips & best practices

Want to write a professional email but are afraid of putting your foot in it? In this article, we explain how to write an email when you’re at work. What do you need to bear in mind when addressing the recipient? What’s the best way to format it? And what should you write in the…

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How to write a business email (15 samples for every occasion)Rawpixel.comShutterstock

How to write a business email (15 samples for every occasion)

Business email examples can help facilitate communication between customers and companies. Having a repertoire of business email samples on hand ensures the quality of communication remains high and you’re always one step ahead when it comes to customer contact. We’ve put…

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How to create a successful newsletter marketing strategy

How to create a successful newsletter marketing strategy

E-Mail marketing provides a direct and personalised way of delivering the recipient the information they need. With individual newsletters and advertising mails, businesses can achieve a sustainable customer retention whether it involves interested parties, repeat customers, or…

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How to create a successful e-mail campaignRawpixel.comShutterstock

How to create a successful e-mail campaign

E-mail campaigns are an important part of e-mail marketing. They are a great way of keeping your customers informed about company news and new products. But not every e-mail campaign is a success. We explain exactly what is meant by an e-mail campaign and the dos and don’ts you…

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Which are the best email marketing tools?

Which are the best email marketing tools?

The classic newsletter is often underrated as an online marketing tool. Virtually no other online channel lets you contact customers so specifically and individually. With the help of professional newsletter software, you can create and send automated personal newsletters. Modern…

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Email etiquette rules every professional should followChinnapongShutterstock

Email etiquette rules every professional should follow

Every day, over 200 billion e-mails are sent around the world – although many of them aren’t received with much enthusiasm. In order for your business e-mails to stand out in all this chaos, you should pay attention to e-mail etiquette. If you stick to the most important rules,…

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How to create a personalised email newsletter

How to create a personalised email newsletter

Whether they’re used in the e-commerce or publishing field: newsletters and e-mails offer an excellent way to get in touch with customers and strengthen the bond with them by providing interesting and valuable content. You won’t get very far with mass e-mails and standard…

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